Academy launches channel on YouTube
Feb 21, 2008 by Ian Evans
The Academy of Motion Picture Arts and Sciences has launched a branded Oscars® channel on YouTube™ — www.YouTube.com/Oscars — featuring Academy Awards® show highlights and exclusive video interviews with members from each of the Academy’s branches. Participants include Quincy Jones, Alfred Molina, Sidney Poitier and John Travolta.
“The Web is an ideal platform for distributing content about who we are and what we do,” said Janet Weiss, the Academy’s director of marketing. “The YouTube community is filled with movie fans from around the world and we are excited to engage with this audience through our channel.”
“We’re putting a personal face on the Academy,” said Academy President Sid Ganis. “Our members are among the most talented working film professionals in the world.”