Spider-Man teams up with Earth Hour and Earth Hour Blue
Feb 14, 2014- Permalink
Earth Hour 2014 is coming up on March 29th. In the past I’ve told you about an Earth Hour hero — Jax and her Flicking the Lights Off song — but this year I have news about the first superhero to be involved with Earth Hour. The WWF had teamed with Spider-Man, naming him the first Super Hero Ambassador for Earth Hour, with a message that you too can be a superhero for the planet.
The announcement was made by Andy Ridley, the CEO and Co-Founder of Earth Hour, and Jeff Blake, Chairman, Worldwide Marketing and Distribution, Sony Pictures Entertainment, as they also announced Earth Hour Blue, a new crowdsourcing and crowdfunding platform that will help people engage with Earth Hour, which takes place on Saturday March 29, at 8:30pm.
Earth Hour will benefit from the added attention it will gain from publicity surrounding the release of The Amazing Spider-Man 2 and the help it gets from the films stars, Andrew Garfield, Emma Stone and Jamie Foxx.
Garfield, who plays the web-sling superhero, said, “I’m proud Spider-Man is the first Super Hero ambassador for Earth Hour because he shows we can all be Super Heroes when we realize the power we all have. Earth Hour is a movement that has created massive impact around the world, so imagine what we can do this year with Spider-Man by our side.”