HFPA teams with Time Warner to help LACMA
Aug 26, 2009 by Ian Evans
The Los Angeles County Museum of Art (LACMA) has announced gifts of $75,000 each from the Hollywood Foreign Press Association, the organization behind the Golden Globe Awards, and Time Warner Cable, in partnership with Ovation TV, to extend continuous film programming through next summer. In addition, Time Warner Cable and Ovation TV have made an in-kind contribution of over $1.5 million to market the film program across their multiple media platforms, both locally and nationally.
LACMA Director Michael Govan said, “In a tight budget year when many programs were reduced, we suspended the weekend film series in order to rebuild its foundations. We’ve been incredibly impressed by the public outcry of support for film at LACMA, and thrilled that just a few weeks later, the first new sponsors have stepped forward. We’re grateful to the Hollywood Foreign Press Association, Time Warner Cable, and Ovation TV, for expressing their tangible support for the art of film at LACMA, and we’re very pleased that we can keep film rolling while we build for the future. Our goal is to create a field-leading film department that captures the ever-growing importance of film and moving images in the history of art.”
Philip Berk, President of the Hollywood Foreign Press Association, noted, “LACMA has a longstanding commitment to presenting classic movies to the Los Angeles public. We are proud to help continue that legacy as part of our own commitment to film-related philanthropy.”