General Evans Above Archive for Nov 16, 2004

Anna Nicole Smith’s AMA meltdown

Nov 16, 2004 – permalink

The folks over at TRIMSPA definitely subscribe to the “any publicity is good publicity” school of thought.

After Sunday night’s American Music Awards, weight-loss supplement makers TRIMSPA released a press release talking about how great their spokesperson Anna Nicole Smith looked and mentioning that TRIMSPA products were included in the celebrity goodie bags.

It didn’t end there. Since Anna’s intoxicated introduction of Kanye West was the butt of jokes coast to coast, the PR department of her sponsors quickly put out a press release supporting her.

Entitled “TRIMSPA Stands by Anna Nicole Smith”, the press release says: “Clearly,” said Alex Goen, founder and CEO of TRIMSPA, “last night’s award ceremony has become more about Anna’s introduction of Kanye West than about who won the prized awards – which is unfortunate. Those artists worked very hard to have their moment of recognition, and TRIMSPA applauds their success. We also applaud Anna Nicole’s successful weight loss on TRIMSPA X32. Like all our customers, we stand by Anna. More important, we stand with her as our friend.”

Wow…are they PR writers or comedy writers?