Slump? What slump?

Jun 26, 2005- Permalink

The entertainment media has been focusing on the perceived box office slump compared to last year. Heck, even I’ve been guilty. The current example of a cinema slump article comes from AP’s David Germain, who notes that as of this weekend, “Revenues for the top 12 movies came in at $116.5 million, down 16 percent from the same weekend last year…”

The Hot Blog’s David Poland has been digging a little deeper and has previously mentioned the anomaly of last year, a year that included The Passion of the Christ, a film that drew folks to the cinema that usually avoid the multiplex. Passion was released by Newmarket, not one of the major studios. Poland likes crunching numbers and according to his financial footwork, “the studio business is, by this calculation, up by $301,427,400 this year.”